SEO case study · Equipment rental · Nationwide
Cricket Machinery: top 3 on Google for the machines they rent.
Contractors who need a Bidwell concrete paver search for the machine, not the company. Cricket Machinery needed to be the answer when they do. Google clicks are up 44% and the main searches now rank in the top 3.
The Results
Real results from Google Search Console, shown as percentage change or ranking tier. This year’s July 13 to October 12 compared with the same dates last year.
- +44%clicks from Google Search
- 53%better average Google ranking
- Top 3on Google for the main Bidwell paver equipment searches
- 98%of clicks from people searching for the equipment, not the company
Figures are from Google Search Console for cricketmachinery.com. “Without the company name” means the visitor found the site by searching for something other than the business’s own name.
The Brief
Cricket Machinery provides every model of Bidwell bridge-paving machinery across the continental United States. Its customers are contractors who know exactly what they need and search by model.
Win the equipment searches
Be the result when someone searches for a Bidwell model, a manual or a paver to rent.
Serve a national audience
Customers are not local, so the site has to explain the offer clearly to someone far away.
Make it simple to ask
A questionnaire and a visible phone number turn a visit into a quote request.
What We Do
Content built around the exact machines and questions buyers search for.
Pages for the machines
Dedicated pages for models such as the Bidwell 3600 and the Terex Bidwell 4800, plus an equipment page that lists the fleet.
FAQs that answer early questions
Clear answers to common rental questions bring in searchers early in their decision.
A clear path to a quote
The Contact page and rental questionnaire gather what is needed in one step.
Ongoing SEO and care
We keep improving the pages, watch the site, and look after hosting and security.
Questions About This Project
Why do “for sale” searches bring clicks to a rental company?
Buyers and renters often start with the same words. Pages that explain the machine well win both, and the site then makes the rental option clear.
Is this a WordPress website?
Yes. It runs on WordPress, which we still host and look after. Most of our new websites are custom-coded with no template or page builder.
Do they own their website?
Yes. As with every client, Cricket Machinery owns the website, the domain and the content. There is no long-term contract.
Could you do this for my business?
That is what we do: a website built to be found, then SEO and management so it keeps improving. Start with a free audit and we will tell you where your site stands.
Want results like this?
Start with a free website audit. We look at your site and tell you what is worth doing first.
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