Website case study · Industrial supply · Pacific Northwest
LG Isaacson: a 1911 supplier with a website built for today’s buyers.
For more than a century, LG Isaacson has supplied mills, shops and crews across the Pacific Northwest. Their website now helps buyers find the right store, the right brand and a quote, and Google shows it more often than before.
The Results
Real results from Google Search Console, shown as percentage change. This year’s July 13 to October 12 compared with the same dates last year.
- +42%more times the site appeared in Google results
- 22%better average Google ranking
- 3stores with their own page, so each location can be found
- 1Get a Quote button on every page
Figures are from Google Search Console for lgisaacson.com.
The Brief
LG Isaacson sells tools, wire rope, hoists, hose, safety supplies and certified hydraulic services across three stores. Buyers know what they need but not always where to get it, so the site has to point them to the right store fast.
Help buyers find a store
Aberdeen, Longview and Tumwater, with phone numbers one tap away.
Show the brands and range
A line card of professional brands and clear product categories.
Turn visits into quotes
A Get a Quote path from every page, for buyers who need a price rather than a cart.
What We Built
A sturdy, easy-to-scan site with a century of credibility.
A page for each location
Aberdeen, Longview and Tumwater each have their own page, so every store can be found on its own.
Line card and products
A Line Card page lists the brands carried, such as Milwaukee tools, Harrington hoists and Proto hand tools.
Specialty services
Rigging, wire rope and certified hydraulic services are called out, since they set the company apart.
Idaho shipping and FAQs
Pages that answer the questions distant buyers ask before they call.
Get a Quote
A Get a Quote button and a phone number for each store sit in the header.
What We Do Now
We built the site and we look after it, so the stores can stay focused on their customers.
Hosting, security and backups
The domain, hosting and security are handled, and the site is backed up so nothing is lost.
Monitoring
We monitor the site to make sure it stays online and working, the same as for every website we manage.
Updates on request
New content, photos and changes: they send it over and we put it live.
Help when you need it
Questions and changes go to a real person, with a reply within one business day.
Questions About This Project
Is this a custom-coded website?
Yes. It is built for the business rather than from a template or page builder, so it loads quickly and is easy to adjust.
Why do most clicks come from the company name?
For an established industrial supplier, many buyers already know the name. The gains here are in appearing for more searches, and we keep working on that.
Do they own their website?
Yes. As with every client, LG Isaacson owns the website, the domain and the content. There is no long-term contract.
Could you do this for my business?
That is what we do: a website built around how your customers look for you, then hosting, management and, if you want it, SEO. Start with a free audit and we will tell you where your site stands.
Want results like this?
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