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I’m sure you've read Aesop’s Fable about the Tortoise and the Hare. The over confident hare challenges the tortoise to a race and the tortoise accepts. The race begins and all that’s left at the starting line is the tortoise and the dust from the hare. The hare gets halfway through the race and decides he has time to take a nap. Meanwhile, although tired, the tortoise keeps up his pace. The hare awakes to find that the tortoise has not only passed him, but has already crossed the finish line. A real life example of the Tortoise and the…

We want to share some advice and education on website hosting that most people aren't even aware of. Most people would think that website hosting is the same across the board. Meanwhile your website seems to be slower than ever, while you have visited websites that seem to respond immediately to your every click. What is exactly is going on here? Read on. A website consists of many files (among other things), and these files need to be “hosted” on a server so that the world can see it. This server hosting your files is what we call in the…

Learn how BEEM Outdoors enhanced their website with full product displays, competition comparisons, and support videos, all based on valuable customer feedback.

How do you stand out in the Yogurt market? Simple: quit copying what everyone else is doing, and focus on what everyone else isn't doing. Zoi is a perfect example of how to stand out from the competition. They've paid attention to not only taste, but texture—one of the most important aspects of yogurt that you didn't know about. You're probably wondering—what does this have to do with web design / business? Everything. Just because it's a yogurt company, doesn't mean you can't replicate what they're doing. Ask yourself: What is company (insert your favorite company name here) doing that…